Chuck Eye Roll
A shoulder selection with a full beef flavour. Preparation depends on the muscle and trim; it can be portioned for selected steak applications or cooked slowly.
Braise · Roast · Selected steaks
GOURMET ONE · THE MEAT COLLECTION
Exceptional beef in every dimension

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Explore the cutsTHE INTERACTIVE CUT GUIDE
Explore 9 regions and 24 cuts.
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9 REGIONS 24 CUTSGreat cuts start here.
Discover the cuts Loin · 3 cuts
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FROM THE ATLAS TO YOUR MENU
A shoulder selection with a full beef flavour. Preparation depends on the muscle and trim; it can be portioned for selected steak applications or cooked slowly.
Braise · Roast · Selected steaks
A flavourful shoulder muscle with a central connective seam. Removing that seam produces flat iron steaks; whole pieces suit patient cooking.
Braise · Flat iron steaks · Roast
A shoulder roasting cut with pronounced beef flavour. Slow roasting or braising helps develop a tender result.
Pot roast · Braise · Slow roast
The boneless rib section used for ribeye steaks. Marbling, size and trim vary by brand and grade.
Grill · Pan sear · Roast
A bone-in ribeye with an extended, French-trimmed rib bone. The cut shares the rib region with ribeye.
Grill · Reverse sear · Roast
A bone-in rib preparation for roasting and carving, with portions and rib counts set by the product specification.
Roast · Grill · Reverse sear
A fine-textured internal muscle beneath the backbone. Usually trimmed and portioned for fillet steaks or left whole for roasting.
Pan sear · Grill · Roast
A back muscle behind the rib section, with an even shape that suits portioning into strip steaks.
Grill · Pan sear · Roast
A bone-in loin preparation that can yield T-bone or porterhouse steaks, combining striploin and tenderloin in varying proportions.
Grill · Pan sear · Reverse sear
A rump preparation that can be broken down into different muscles and portions for steaks, roasting or other menu applications.
Roast · Grill · Stir-fry
A cap muscle from the rump, often prepared with its covering fat. Well suited to grilling, roasting and carving.
Grill · Roast · Skewers
A triangular muscle associated with the lower sirloin/rump. Commonly roasted whole or grilled and sliced across the grain.
Grill · Roast · Smoke
A large hind-leg selection suited to carefully controlled roasting, thin slicing and slow-cooked preparations.
Roast · Braise · Thin slices
An outside hind-leg muscle used for roasting, braising and sliced preparations, depending on the specification.
Braise · Slow roast · Thin slices
A lean, cylindrical muscle from the hind leg. Careful cooking and thin slicing help make the most of its texture.
Roast · Braise · Thin slices
A breast preparation from the front of the animal, prized for slow cooking and barbecue. The deckle-off specification describes its trim.
Smoke · Braise · Slow roast
The navel-end preparation is further back than the point end. Specifications and naming can overlap with plate descriptions between markets.
Braise · Smoke · Slow cook
Short ribs suit slow braising or barbecue; thin cross-cut preparations can be grilled. Origin may be chuck, rib or plate, so confirm the specification.
Braise · Smoke · Grill thin slices
A lower-rib/plate selection commonly portioned or thinly sliced for grilled dishes. Cut and bone specifications differ by supplier.
Thin-slice grill · Braise · Barbecue
A lean abdominal muscle with a pronounced grain. Often grilled, rested and sliced thinly across the grain.
Grill · Stir-fry · Thin slices
A coarse-grained selection associated with the lower sirloin area. Often grilled or used in sliced preparations.
Grill · Pan sear · Stir-fry
An inner abdominal cut, also called internal flank in Australian terminology. Its thin form suits quick cooking after suitable trimming.
Grill · Stir-fry · Hot and fast
A diaphragm-associated selection with a pronounced grain. Trim as required, cook quickly and slice across the grain.
Grill · Pan sear · Stir-fry
A working leg muscle with connective tissue, traditionally used in braises and slow-cooked dishes. Bone-in cross cuts are often called osso buco.
Braise · Stew · Slow cook
THE DETAILS MAKE THE DIFFERENCE
From the first look to the final bite.
Get to know what makes each cut its own.

01 / MARBLING
The intricate detail behind a rich, juicy bite.
02 / CHARACTER
Delicate or bold. Quick sear or slow roast. There’s a cut for every creation.
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03 / YOUR CRAFT
A thoughtful selection for the way you cook.
FROM OUR SELECTION TO YOUR MENU
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The cut guide is illustrative. Available origins, grades and specifications may vary.